'Premium Clothing, reflecting Leicester's textile heritage through a modern aesthetic'. 
These were the notions that came to the two brothers who decided that the city they lived in, - one so rich in textile history, deserved a voice and a reason to be heard once more. 
Being part of a city that now offered quick fixes and ultra fast turnarounds, we felt like we needed to pull in the opposite direction and take things back to its beginnings, focusing on longevity over temporary, quality over quantity.
Here, there be no short fixes or low ball convenience. Here be nothing but sustainability and a passion for a city that once 'Clothed the world'.